New Florist Site

Project details

Curious Contrivances
New static site with basic submit form
Balsamic, Mindmap, Photoshop, Illustrator,
HTML/CSS/JS, Excel, Powerpoint
flower store

Short Summmary

Create a new website to promote a florist business based in New Zealand, where the client's customers buy bulk flowers and standard arrangemnts to floral shops, hotels, funeral homes and other businesses. The main focus was to drive new traffic to the site, where bandwidth issues are important to load times. From there, promote buyers to visit the grounds, buy flower arrangements, and use an online form for orders.

* Please note that some data below has ben modified to reflect the clien't wishes.


UX Strategies


Carried out background research into Aukland-based florist businesses, local holidays and other relevant cultural activities. Looked into the history of flower-related commerce and local suppliers.

Accumulate data based on local age groups, financial status and purchasing habits. Undertake an extensive review of the client's current services, public reputation, abilities to meet demands and competitors.

  • Low-fi digital mockups to determine the site's functionality.
  • Generate graphical ideas for brand and UI quickly.
  • Created Journey maps navigating the potential UI.
  • Creation of 4 personas exemplifying different user groups.

All collected data and the journey maps and personas revealed many unforseen issues that were addressed before moving on to the next stage in the process.

Rapid Prototyping
  • Experimentation with site structure, page hierachy and navigation options.
  • Skype meetings every morning to discuss progress.
  • Functional mockups of final versions in Axure RP.
  • Based on final approved mock, site was created in code.
Evaluation after Delpoyment
  • After launch, SEO and Optimizely analytics were reviewed for further optimization of the site.
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