I try to be a tactful yet persistent evangelizer of Universal Design Principles & Design Thinking, at the same time as a strategic thinker & skilled practitioner. I like to think I am a realist with a perfect cocktail mix of optimistic drive & pessimistic caution.
Examples of previous projects:
While I have advanced experience in UX, product design, data visualization, web development, motion design and digital strategy, it is the vision towards how they inersect that is key.
My general UX strategy is to bring people together to create focused, intuitive narratives that draw the right users in on the right channel. A set of tools for one project might not be the best solution for the next, and the key is making the right choice based on user research, resources, and company needs.
Aggregating collected data, across all channels, to better understand individual customers, provides the perfect environment for campaign optimization.
Good UX always follows best UI practices and latest research towards transforming business requirements into functional designs. These strategies influence all my work, whether it be wireframes, comprehensive user flows, high-fidelity prototype mockups for new products and features, well documented toolkits, presentation templates, infographics, or summarizing reports.
Please note: All data & designs have been replaced with mocks, unless permission has been granted by the client or company. Some examples include password-protected Axure & Invision interactive prototypes, available on request.